Solutions | Syntphony Loyalty

Real Time Marketing

Leverage our Real-Time Marketing module to define earning rules and segmented promotions based on dynamic variables, ensuring personalized and timely engagement with your audience. The use of game mechanics in a non-game context to engage users.

We help encourage customer behaviors based on business merchant strategy. With our robust campaign engine, you can respond swiftly to customer behavior and drive impactful interactions.

Static and dynamic segmentation

Segment members based on static and dynamic variables such as frequency or amount spent in a period, allowing for personalized campaigns tailored to individual preferences and behaviors or campaigns that can be run on a defined group. Customer demographics can be uploaded via file.

Benefits over time

The campaign engine allows the accumulation of benefits in real time over a period of time based on the behavior and/or profile of a specific customer. New custom activities and new fields can be added on standard entities (without development) and are automatically available in the rules engine.

Flexible and transparent rules engine

Define rules based on customer attributes, events, partners, and georeferenced criteria to deliver targeted promotions and rewards in real time. Our loyalty solutions help increase the transparency and simplification of earning and spending mechanisms through a robust promotional engine that allows you to define earning rules and segmented promotions based on multiple variables.

General Features

Loyalty Rules

Some examples among the many possibilities available:

Customized Segmentation Based on external segmentation data to target specific customer groups.

Temporal flexibility Rules based on date, time or day of the week to optimize participation.

Customer-centric approach Based on customer attributes, levels and balances to anticipate their needs and offer relevant rewards and incentives.

Card Integration Take advantage of card expiration dates to drive engagement.

Typologies of events From rules based on the use of social networks, use of commercial applications, purchases and others to rules based on frequency or sum of purchases in a given period.

Collaboration with partners To improve the effectiveness of your loyalty programs.

Georeferenced rules In a place, at a time and to specific people.

Loyalty Events

The benefits accrual during a period of time based on a specific customer behavior and/or events.

Behavioral information Events linked to the customer, their attributes, segments and balances. Allows behavioral purchasing or any other interaction. Also frequency events, or in case of purchases for accumulated amounts.

Omnichannel Engagement Engage with customers across multiple channels, from mobile apps to web portals and point-of-sale systems.

Custom goals Based on your unique preferences and behaviors.

Events in merchants and partners Events that occurred about merchants or partners.

Events in time When the event occurred, dates, day of the week, time slot.

Selected Members Specific collections of members or merchants.

Loyalty Actions

When the rules are meet for an activity the following actions can be thrown

Flexible Benefits From fixed rewards to percentage incentives and purchase amount multipliers (double your standard benefits).

Communication CapabilitiesEngage customers with targeted communication messages generated by our platform. Whether it's notifying customers about new offers or sending personalized recommendations, our platform helps you stay connected with your audience.

Coupon Offers Deliver coupons to customers via classic redemption methods or card-linked offers. Our platform handles the entire coupon lifecycle, from generation to redemption, ensuring a frictionless experience for customers.

Control of actions Deliver coupons to customers via classic redemption methods or card-linked offers. Our platform handles the entire coupon lifecycle, from generation to redemption, ensuring a frictionless experience for customers.

Cross Modules

Discover the comprehensive suite of cross modules within our solution, designed to seamlessly integrate and streamline loyalty program management.

Administration Access our secure web portal for BackOffice, where role-based configurations ensure efficient management of platform features.

Loyalty Core Harness the power of our robust rule engine, capable of supporting external events beyond payment transactions, enabling dynamic loyalty actions.

Enrollment Utilize our flexible APIs to enroll members seamlessly across various channels, empowering businesses to expand their customer base effortlessly.

Notifications Engage with customers effectively through personalized notifications delivered via push, SMS, or email, triggered by predefined rules.

Catalogue Integrate seamlessly with third-party catalogues to offer diverse benefits, including points, discounts, or coupons, enhancing the value proposition for customers.

Membership Define multilevel programs with ease, setting specific rules for each tier to drive customer progression and engagement.

Customer Services Gain a 360º view of your customers, enabling customer service teams to provide personalized assistance and support.

Monitoring & Reporting Access our comprehensive web portal for BackOffice, featuring secure role-based access for streamlined configuration and reporting.

Cross modules