Solutions | Loyalty
Pay with Points
It allows pay with points in any merchant or partner.
Using points in merchants has a direct impact to made a loyalty program success and to acquire new business.
The promotor decides where to apply the pay with points (in which merchants) and what conditions to achieve.
Explicit price per point can be applied for an individual transaction.
The solution is designed to communicate with the available channels to the client (wallet, online banking, etc). Additionally, it allows you to select online and pay for purchases with points.
The merchant does not need to intervene in the process. It means no additional software or hardware is required on merchants.
General Features
Using the points
The main idea of this functionality is that customers can make purchases at any store using the points (partially or totally) they already have accumulated. The benefit is attributed to the client through a cashback on one of their products
The option to pay with points is configured through the promotion rules engine that determines:
Target customers.
Transactions that are eligible.
The way to communicate it to the customer.
Redemption value for the purchases.
Example of available rules on promotions engine:
Based on an external segmentation (list of customers).
Based to date/time: date, day of the week, time range.
Based on Customer: Tier, attributes, segments, balance.
Based on cards: Card expiration (cobranded cards).
Based on type of events:
- For sharing social medial
- For using merchants portal and app
- For purchases (Amount, etc)
- Other events
Based on events: frequency, sum of amounts on a period.
Based on partners.
Based on georeferenced rules.
Cross Modules
Administration
everilion has a web portal for BackOffice, it has secure access and role based where the configuration of the features can be managed.
Loyalty Core
A powerful rule engine that supports external events. In addition that the commonly used payment transactions, other kind of events can trigger the loyalty actions.
Enrolment
everilion platform provides APIs to make an enrollment for members of a Loyalty Program. These interfaces allow several systems and applications to enroll members from their favorite channels.
Notifications
The platform allows to send notifications (push, SMS, eMail) according to the defined rules.
Catalogue
The loyalty programs can be integrated with third party catalogues where different benefits (points, discounts or coupons) can be used.
Membership
everilion supports the definition of multilevel programs (tiers). Each level defines some specific rules that the customer have to achieve in order to pass to the next level.
Customer services
This module provides a 360º vision of the customer in order to the customer services attend them appropriately.
Monitoring & Reporting
everilion has a web portal for BackOffice, it has secure access and role based where the configuration of the features can be managed.
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